MISSION STATEMENT
MISSION IN ACTION:
United Way of Central Washington's mission is a living testament to the power of community collaboration and the pursuit of positive change. Through our collective efforts, we bring people, ideas, and resources together as a dynamic force for strengthening communities and improving lives. Our mission isn't a distant ideal; it's a commitment woven into the fabric of everyday actions and initiatives.
INNOVATION THROUGH UNLIKELY PARTNERSHIPS:
Living United means embracing the spirit of innovation. We actively seek out and foster unlikely partnerships, recognizing that diverse collaborations are often the catalysts for groundbreaking solutions. By bringing together individuals, organizations, and sectors that may not traditionally work side by side, we create a powerful synergy that transcends conventional boundaries and transforms challenges into opportunities.
SOLUTIONS TO OLD PROBLEMS:
Living United is about more than just maintaining the status quo; it's about finding fresh perspectives and new solutions to age-old problems. We invest in innovative approaches, challenge the norm, and strive for breakthroughs that create sustainable impact. Through a forward-thinking mindset, we navigate the complexities of our community's social issues with resilience and determination.
MOBILIZING THE BEST RESOURCES:
Living United requires us to mobilize the best resources available. This goes beyond financial contributions—it's about tapping into the collective expertise, skills, and passions of our community. We leverage the strengths of individuals, businesses, and organizations, channeling their energy into transformative initiatives that uplift our community.
INSPIRING COMMUNITY ENGAGEMENT:
Living United is an invitation to action. We inspire individuals from all walks of life to join us in tackling the most pressing social crises in our community. Through storytelling, advocacy, and grassroots engagement, we foster a sense of shared responsibility. Everyone has a role to play, and together, we amplify our impact.
BRAND PROMISE
We win by living United.
• By forging unlikely partnerships.
• By finding new solutions to old problems.
• By mobilizing the best resources.
• And by inspiring individuals to join us in tackling the most daunting social crisis in our community.
United Way of Central Washington’s commitment extends deeply into the heart of Yakima & Kittitas Counties. We are steadfast in our dedication to strengthening the health, education, and financial stability of every person within our community. Through strategic initiatives and targeted investments, we strive to create a community where everyone has the opportunity to thrive and live a fulfilling life.
BRAND POSITIONING
United Way is committed to strengthening the health, education, and financial stability of every person in Yakima & Kittitas Counties.
"We ALL live better when we LIVE UNITED." This is not just a statement; it's a call to action. Living United is a shared commitment to the well-being of our community. When we unite, we elevate the quality of life for all. It's a reminder that our individual well-being is intrinsically linked to the well-being of our neighbors, creating a ripple effect of positive change throughout Yakima & Kittitas Counties.
United Way of Central Washington doesn't just talk about change; we embody it. Every partnership forged, solution discovered, resource mobilized, and individual inspired contributes to the tangible, positive transformation of lives. United, we are architects of a brighter future for our community.
BRAND IDEA
We ALL live better when we LIVE UNITED.